Tata Tea Lite is India's largest selling brand of tea. Everyday over 28 million cups of Tata tea brighten the day for its consumers. Tata Tea still maintains and delivers on its promise of bringing a refreshing cup of tea to the consumer, from the choicest tea leaves. The tea is grown using traditional methods to promote healthy soil and healthy plants. Years of experience and expertise in every cup. This tea will indulge your senses and refresh your mind throughout the day. Tata Tea Life positioning is aptly articulated through its advertising slogan Jiyo Har Din Zyaada, which celebrates the universal consumer insight of wanting to get the most out of life everyday.