Specially designed for the middle class segment, tide detergent and powder is a hot snatch among most home-makers. Its unique packaging design and aggressive advertising have made Tide a household name. It has successfully replaced most other mid-segment detergent brands in the market. Tide detergents come in different sweet fragrances like cool lily, rose, lavender and jasmine. This has worked as the USP for the Tide detergent. Packed with unique micro nutrients, it gives clean, sweet smelling wash.