Here's a little secret. Hair fall, split ends, dryness and dullness aren't really the problem. The real problem is damage. Identifying this problem correctly is half the battle won. Count on the expert care of dove to take care of the rest. Dove hair fall rescue provides gentle hair care, nourishment and extra protection to your hair, thus reducing hair fall and tangling that often results in hair breakage. Dove hair fall rescue leaves hair strengthened and resistant to hair fall and breakage. ???